Life, love, and the pretentious blog tagline
~ 24 March 2004 ~
Life is good. I couldn’t be happier right now.
Love abounds at home. With an incredible wife and three active toddlers, there’s plenty to go around.
That leaves the pretentious blog tagline.
I figure it’s time I come out of the closet and formally address the objective(s) of Authentic Boredom. Before I do, however, let props be given to D. Keith Robinson’s inspiring “untagline,” which in turn inspired the headline for this entry.
As I refined .AB over the last few months, I often considered placing a tagline somewhere on the site to help first-time visitors understand why they should become second- and third- and many-time visitors. No such tagline yet. You may never see a tagline. Yet I hope the focus of my writing partially or fully nullifies the need for such.
Let’s cut to the chase: I’m just as much a marketing guy as I am a design guy. I love seeing the two disciplines intertwine. Call it “Veer eye for the marketing guy” if you must.
You see, I have relatively little formal training in graphic design (yes, there’s hope for those of you without a BFA). Most of what I know was self-taught, fueled by a creative passion for music and for working with my hands. What I do have, however, is a BS in marketing management from Brigham Young University, with plans for a marketing MBA in the works. SWOT analyses. Porter’s Five Forces. Laddering. It’s all music to my ears.
Therefore, I’m often able to approach a design piece from the viewpoint of the customer. Such an approach is more vital than ever, as recent concerns from Greg Storey, Jason Fried, and D. Keith Robinson demonstrate.
In short, I long to see greater interaction between marketing and design. I long to see a mutual understanding of both disciplines from both parties. In addition to asking, “Does it validate?” and “Does it render properly in Opera?” we need to be asking, “Is the call to action strong enough?” and “Is the value proposition clearly defined?”
Allow me to demonstrate with a quick example before stepping down from my soapbox.
Last week I posted an HTML email in development (just a giant image right now) at two different forums. One forum is frequented primarily by designers, while the other is frequented primarily by marketers. Check out the surprising differences between the two groups of feedback:
I won’t offer commentary, as I’m both respectful of and grateful to those who provided feedback. But I’m confident you’ll be able to draw your own conclusions as to a possible need for increased interaction between the two parties.
So perhaps sometime down the road you’ll see a tagline on Authentic Boredom that says, “A savvy blend of marketing and design” or something like that. But until then, stick around for plenty more confabulations about life, love, and the pretentious blog tagline.
Stock photography, type, and killer tees. Genuinely recommended by Authentic Boredom.
Authentic Boredom is the platitudinous web home of Cameron Moll, freelance new media designer, author, and speaker. More…
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