That Formerly Wicked Aqua Look
~ 05 October 2004 ~
The day I feared would come has finally drawn near.
After what can only be termed a lengthy span of denial, I now admit I’ve begun to grow weary of the ‘Aqua’ gel-like theme so prevalent in OSX, Apple.com, and hundreds of third-party products.
As with all famed design trends, I knew it would happen. I expected it to. Almost five years later, I’ve pumped the well of gel nearly dry. Spoiled by supple curves, impeccable shadowing, and buttons whose appearance Steve Jobs once referred to as looking “so good you’ll want to lick them,” I long for OS eLeven and a visual renaissance akin to the one Aqua once delivered.
Despite my lament, however, I need only to log in to a Windows machine to be reminded of just how privileged this Mac aficionado (still) truly is. The unceasing scorn of ‘Blue XP’ seems all too well-deserved.
Aqua’s inevitable demise will likely present an opportunity to realign; an opportunity for Apple to assess the world of tomorrow and to take us there before anyone else. I predict a rebirth of flat. Cries of “Aqua vernacular is so 2000” will begin to flood the blogging airwaves. Interface designers around the globe — worn out from Aqua abuse — will shun drop-shadows, bevels, and gradients in favor of flat. Flat becomes the new black.
Foolish predictions? Probably. Though they serve to console the grief.
Nevertheless, perhaps my mourning is your rejoicing. I promised myself that when this day of weary arrived, I’d offer my Aqua-esque HashMedia icon as an educational download. That sacred day has arrived.
Contained in the file below are two versions of the original HashMedia logo. I’ve removed the ‘h’ mark and replaced it with a ‘®’ symbol — not because the HashMedia mark is a registered trademark (it isn’t), but to serve as a reminder to be cautious how the artwork is used.
As for me and my sorrows, send not flowers. Amazon gift certs, however, are always appropriate.
Stock photography, type, and killer tees. Genuinely recommended by Authentic Boredom.
Authentic Boredom is the platitudinous web home of Cameron Moll, freelance new media designer, author, and speaker. More…
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