Stuff that didn’t make the 2004 editorial cut
~ 07 December 2004 ~
As 2004 draws to a close, I scroll through a little file called cameron-notes.rtf. This simple TextEdit file contains a plethora of proposed weblog articles, some published and others not. This wasn’t an outlet for writing articles, but merely the humble beginnings of such.
Before I do the Command-A & Delete two-step and start anew in 2005, why not have a little fun and share some of the titles that never made the editorial cut?
- Mark My Words: Die Bloggers Die! Following the fallout of Dive Into Mark and The Weekly Standards, as well as a few other prominent bloggers around the same time, I must admit I was having doubts myself about the long-term viability of this pro-bono blogging thing. How much longer could I afford the time to write articles and post linkage, all with virtually no compensation? Fortunately, a few weeks of contemplation led me to believe that moderation was the key to survival.
- 80/20 Rule, 2005 Edition. I considered this one for months. Literally. Molly, Paul, Mike and a couple others were all slated for spots, while some were eliminated from the 2004 list. Yet I just couldn’t convince myself to formulate another “help the big get bigger” list when there are plenty of shiny new faces in the crowd weekly and even daily.
- Misaligned Brands and Their Sagacious Twins. Ever notice how Fossil’s offline brand is stunning, yet their online presence is less than stellar? Or HOW Magazine’s brilliance in print but shoddiness online? Then there’s Altoids and PBS, which seem to radiate in both mediums. Lack of time killed this thought train.
- XO Beer and Power of the Brand. Never made the time to recount this incredible story from Cutting Edge Advertising about customer loyalty to a beer that never even existed, all because of savvy advertising.
- Peeps Who Don’t Blog But Should. This list would have included such talent as Joshua Steimle, Jesse Bennett-Chamberlain, and others.
- That Audaciously Authentic Look. Another series of Photoshop/Illustrator tutorials, this round aimed at realistic photo manipulation, Aqua-like vector artwork, and a few other tricks. Yup, you guessed it — never had time to do it.
- Comp Scrapyard. We’ve all got one. That “Unused Comps” folder somewhere on your machine. You know, the one that houses variations of comps that never went live for one reason or another, like this, this, and this.
- Nothing To Hide. Off-topic banter about how I wanted to be a stuntman when I was a kid (and how I probably would be today if the web had been around then), how I somehow managed to open for Tony Bennett while in a jazz band back in high school, and so on. Would have been a fun one to pen, but never seemed worth readers’ time.
- Redesign Killed the Radio Star. The power of the redesign as both a brand rejuvenator and brand eliminator.
- 10 Signs You’re Probably Not a Standards Aficionado. Is it just me or are there certain details
that, when visiting a site for the first time, are a dead giveaway that the site isn’t standards compliant? Stuff like a title tag
……../////////++ Rock Star Web Design ++ \\\\……..
Or portfolio work with Mac IE in the screenshots. Or that little 45° arrow that, for some wild reason, seems to be used only on table-based sites, like Toyota.com. Funny thing is, I could never come up with all 10 signs, so I gave up on this one.
- 2004 “Posties” Awards. Yes, lame name and all. This gala would have included nominations for the most original / controversial / entertaining / shameless weblog posts during 2004. I actually began a list several months ago but failed to maintain it, rendering this attempt a truly lame attempt.
And that, good friend, is what could have been but never was. Take a good look before I Command-A & Delete.
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Authentic Boredom is the platitudinous web home of Cameron Moll, freelance new media designer, author, and speaker. More…
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