~ 19 July 2005 ~
Billed as a radical new approach to English language learning, English360 aims to combine technology and connectivity to fill a void in the current global learning economy. (Note: The “radical new approach” is coming at a later date and therefore isn’t featured on the site just yet.)
However, radical approaches need not always require radical design. This design attests to that, relying instead on minimal aesthetics to portray its message.
Prior to site development, I also had the pleasure of creating the identity. The approach was also minimal, and the mark suggests the progression of small, previously unconnected groups attaching themselves larger, connected groups.
I seem to be abusing Avenir of late, but after exhausting several other type options — News Gothic, Nimbus Sans, Trade Gothic, Dax, etc. — Avenir still came out on top.
Hats off to the Cleve Miller (client) and Carson McComas (project manager) for their roles in the two projects. And lest I forget, try the mobile version (currently only one page) on your mobile device, replete with XHTML Mobile Profile and featured at WebVisions 2005.
Stock photography, type, and killer tees. Genuinely recommended by Authentic Boredom.
Authentic Boredom is the platitudinous web home of Cameron Moll, freelance new media designer, author, and speaker. More…
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