Direct access to mobile web content sans URIs
~ 06 September 2006 ~
Anyone who has accessed web content on a mobile device — which is likely all of you — knows of its limitations. Markup inconsistency, small screens, difficulty of data input, and so on.
However, technological advancements continue to push the envelope to discover new ways of making the mobile browsing experience more relevant and even pleasurable.
One of these might be ShotCode, a lightweight app that turns your phone’s camera into a web address entry tool. Entering a URI on a mobile device can sometimes be a nasty game of multi-tap, SMS messaging, and directory sifting. ShotCode aims to circumvent all of that by facilitating not only URI entry but also targeted content delivery.
On that note, watch the video below for a quick demonstration. Alternately, you can view the same video at YouTube. You’d typically use the codes in printed material, but they also work well enough on screen to test it out. (Note: Web content was cached — it doesn’t normally pull up that quickly.)
Any downsides? Of course. Users must have the app installed on their phone (which may or may not be compatible), and content producers must insert the codes into their printed material, among other things. Further, the technology isn’t really all that new. Similar products, such as Mobot, have been around for a couple years now.
All things considered, anything that attempts to make the mobile web experience more readily accessible is a big plus in my book.
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