FForum Topic of the Week ~ 04/15

~ 15 April 2004 ~

After posting a rant a few weeks ago about how I believe the design world at large needs more marketing knowledge, I figure it‘s time I feature a marketing forum topic.

But there aren‘t a lot of marketing forums out there, at least respectable ones. MarketingProf’s Know-How Exchange, however, is a stellar forum. In a personal conversation with Ann Handley, Chief Content Officer, soon after the Exchange was launched, Ann explained how she drew on her experience from having run the ClickZ forums to build a solid foundation for the Exchange.

So without further ado, enjoy “How does a small business find a niche market?” at Know-How Exchange.

Don’t be surprised if the topic is, shall we say, in your niche.


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