Answers to your questions (re: I went postal…)

~ 18 August 2004 ~

Due to the variety of questions in response to “I went postal and got paid for it,” I’ve chosen to answer them here rather than attempt to respond using comments.

In no particular order except sequential, here they are:

How was the address customization handled? For this particular mailing, all addresses have full names. List names have been rented from a mailing lists provider.

How did the printing proofing and printing process go? Any snags? The blue line and color match proofs were both spot-on, so no snags in the proofing process. The printing process was nearly flawless, as well.

Can you make a high res version of the background that I can use as a desktop picture? I’d love to, but because the artwork qualifies as work for hire, I technically don’t have rights to distribute it.

Did you use any special printing techniques, like varnishes over the seal? No, not on this piece. I am, however, in the process of completing a 20-pg brochure in similar style, which will use a few tricks such as emboss, spot gloss, and more.

Was it printed on cover or text type of paper? 100-lb dull cover. CORRECTION: 100-lb matte coated was used, which is quite similar to dull.

Is it sick that I look forward to the postcard because of advertisements and junk mail? Yes. ;)

What kind of red tape or politics did you run into during the process? The usual, for lack of a better term. There’s always plenty of internal discussion, most of which helps in the end. The key is simply to limit the number of persons involved.

How do you go about choosing your colors? Funny you should ask. Sometimes it’s a very logical process, selecting carefully from corporate colors and their complements, color picking from photography, and the like. Other times it’s completely random and even by accident. This piece was a mix of both. Orange is one of AdvancedMD’s corporate colors, whereas some of the shades of blue are not and were picked somewhat at random until I had something I liked.

Should I expect a postcard in the mail? I wish I had time to respond to everyone who requested one. I don’t, but if you were one of the first 20, look for it in the mail soon.


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