~ 09 October 2004 ~

I generally don’t pen articles about smaller stuff like this, but I thought I’d spend a few lines to recognize the impact of reader feedback.

A few weeks back I posted a request for design help. Several of you responded to the call with tutorials and links. One of you (yes you, Hugh) provided a helpful tutorial with “open source” design files.

So what’s the impact, you ask? It’s right here. Hugh’s tutorial and artwork — as well as feedback from the rest of you — influenced the pieces included in AdvancedMD’s latest campaign, “Fuhgettaboutit.” In the end, a few simple reader comments here on Authentic Boredom helped create a campaign that will be seen by thousands of physicians across the nation.

Who knew?


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